Jamnesty is a fundraising gig for Leeds University Amnesty Society and Leeds Asylum Seekers Support Network. The simple campaign created consists of social media and print materials. The modernist design influence creates a bold and quite familiar look and feel, helping this one off event gain quick recognition around campus and on social media. Amnesty International's vibrant yellow brand colour is used throughout.
Self-Initiated Alternative Campaign
The following designs were created as a personal experiment, developing on from my initial campaign to promote a 2nd Jamnesty event. The same Amnesty colour scheme, logo/social media footer lockup, and typographic layout are used for consistency. A mix of more experimental type choices and layout make this 2nd campaign feel more playful.