![](https://pro2-bar-s3-cdn-cf.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/875c2605-7d1b-4e71-bbb1-a9f30a6851ab_rw_1920.png?h=71439e3ad1165920c6e3a45f5d945aa3)
Jamnesty is a fundraising gig for Leeds University Amnesty Society and Leeds Asylum Seekers Support Network. The simple campaign created consists of social media and print materials. The modernist design influence creates a bold and quite familiar look and feel, helping this one off event gain quick recognition around campus and on social media. Amnesty International's vibrant yellow brand colour is used throughout.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/c2d6da35-570f-4d37-84a0-88174495f693_rw_1920.jpg?h=7f3b09226ea2b18dc5103b3a3c95f3f0)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/c7a585f6-7ebf-4e36-9f52-4dfaaded7772_rw_1920.jpg?h=68e036a2bd3c2ffe6f8749af8116b063)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/68471e23-446b-4e40-a07a-079a5897295c_rw_1920.jpg?h=a52d1c662e8bde25abf102f0d79f8b1e)
Self-Initiated Alternative Campaign
The following designs were created as a personal experiment, developing on from my initial campaign to promote a 2nd Jamnesty event. The same Amnesty colour scheme, logo/social media footer lockup, and typographic layout are used for consistency. A mix of more experimental type choices and layout make this 2nd campaign feel more playful.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/04e7ea56-c77f-4443-af1d-147fcd240951_rw_1920.jpg?h=d03271602482e5b57b5b334654e0ad10)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/4279e655-ec5c-401e-a108-2466fb146a08_rw_1920.jpg?h=a79b1e9b50ff45bf536c8402a782be02)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/47c9e1d8-781d-4374-94b3-ad255051de2c_rw_1920.jpg?h=84cd2546731457843a403c99f4901214)