Stampede is a mass initiative to save elephants. The brand concept combines an 'S' icon, with energetic type, emotive black and white imagery and a vibrant orange colour. The simple 'S' logomark is quickly recognisable as an elephant trunk and easily copied by campaigners for use on their own placards. The varied baseline of the 'stampede' type embodies the force of a physical stampede, whilst the fiery orange colour reflects a warning signal, illustrating the importance of the cause.
Examples of Potential Campaign Use:
Note: the logomarks were created during my placement at Pollitt & Partners, examples of potential campaign use have been developed independently since