Wintringham is a new housing development in St Neots, Cambridge. The identity uses an abstract monogram of 'WSN' formed by a continuous line to reflect freedom, growth and a forward looking place. The flexible identity consists of a logomark, wordmark and brand pattern, and uses a simple and sophisticated colour palette that works coherently across all stationary and communications.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/da05b1fc-2eae-4271-be04-6ff6667be6b3_rw_1920.jpg?h=151f18db2db7ec6b9fdb61066a214038)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/c35beb4f-1f99-4af4-8456-50297ed4ebe8_rw_1920.jpg?h=97231f4cc00aba31f06c6dfea6343b68)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/6f90d954-0ccc-4566-af86-5a6b23116b12_rw_1920.jpg?h=3cb0304f270a07ecdd229c6e61cb7df8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/7ac31d10-d9e2-4546-876f-690114e5c384_rw_1920.jpg?h=1b39988c517a296839632f773ed6532a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/b5d46ec3fd9ab665ebf8520eed198c4a/adca71e9-e34c-46a5-8d61-58e34f99f636_rw_1920.jpg?h=1067626caaf336fdef8090d58076ba60)
Note: this work was completed during my placement with Pollitt & Partners. My concept (above) was one of 5 routes presented to the client.