Wintringham is a new housing development in St Neots, Cambridge. The identity uses an abstract monogram of 'WSN' formed by a continuous line to reflect freedom, growth and a forward looking place. The flexible identity consists of a logomark, wordmark and brand pattern, and uses a simple and sophisticated colour palette that works coherently across all stationary and communications.
Note: this work was completed during my placement with Pollitt & Partners. My concept (above) was one of 5 routes presented to the client.