FORGING A FUTURE IN BANKSIDE
CHALLENGE
Landsec were crafting a new office development in London’s Bankside. This innovative, net zero carbon scheme is influenced by the heart and history of its location. Post-covid, its brand had to help it stand out as more than just a workspace. This is where you can surround yourself with the best of London and its talent.
OUTCOME
The Forge’s brand is inspired by the industrial heritage of the site itself. The type-led visual expression and messaging themes reflect the area’s rich history of craftsmanship. The vibrant phosphor green has a nod to sustainability, whilst avoiding tired category cues. This brand promotes The Forge holistically as a workspace where experts in their field can thrive – inspired by an innovative net zero carbon building, whilst enjoying the vibrancy and legacy of the local area.
Worked on as part of a team at Pollitt & Partners.
