CREATING IMPACT THROUGH NUTRITION
CHALLENGE
Mead Johnson Nutrition Institute (MJNI) had the ambition to become the number one trusted partner for nutrition science among healthcare professionals (HCPs). Their brand needed to reflect their 115 year heritage, whilst capitalising on Reckitt’s endorsement. It had to create a professional presence across many global touchpoints, from documents to events.
OUTCOME
The MJNI brand is clean and clinical, yet human and progressive. Its stripped back aesthetic makes use of white space and minimal design elements. Photography is key, adding vibrancy and warmth. Rolling out the MJNI brand across many platforms, including the creation of templates, helped them to achieve global consistency when delivering credible, cutting-edge nutrition science.
BESPOKE EVENT DESIGN
For the 2024 Global Nutrition Summit in Prague, the MJNI brand was brought to life across the visitor journey, from the grand entrance way and staircase, to wayfinding, to information panels outside the auditorium.
Worked on as part of a team at Conran Design Group.
