CREATING A COMPETITIVE EDGE FOR A FORWARD-THINKING BUSINESS
CHALLENGE
H/Advisors are a strategic advisory network, with a global team of 1,500+ experts across 20+ countries. Their agile network structure differentiates them from competitors, but their brand was dull and generic. They needed a new brand that was less corporate and could balance years of experience with a progressive mindset to build trust. Whilst they wanted to retain their logo and a link to their ‘forward slash’ asset, this was an opportunity to reflect their competitive edge.
OUTCOME
Built around the group’s core strength – its diverse network of experts – the new brand balances agility and wisdom. A dynamic 3D render of the H/Advisors logo creates a hero asset that brings their previous tired and limiting ‘forward slash’ asset into a new dimension. Cropping into this creates variety across touchpoints, reflecting an ability to see every angle. New photography principles help divert from generic corporate cliches and reflect a point of view on the world. Informed by a new value proposition, ‘enhancing reputation and building trust to fulfil ambition’, the new brand positions H/Advisors for the future.
Worked on as part of a team at Conran Design Group.
